Free TikTok tool
TikTok engagement rate
calculator.
Calculate the engagement rate of one TikTok video by views or by followers. Enter the counts from TikTok’s analytics—no account connection or signup required.
Enter your video metrics
Total views of this video, from the video’s analytics.
Use counts from the same video and reporting period. Leave unavailable engagement types blank; they count as zero. This tool does not include clicks.
Your engagement rate
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By views · one video
Enter your audience count to start. Results update as you type.
No social account access
Calculation runs in your browser. This tool does not submit or save the counts you enter.
How TikTok engagement rate is calculated
Engagements = likes + comments + shares + saves. Divide them by the audience measure you choose and multiply by 100.
By views
Engagements ÷ video views × 100. The usual TikTok formula: much of a video’s audience can come from the For You feed rather than from your followers, so views describe who actually saw it. Use it to compare your videos with each other.
By followers
Engagements ÷ followers × 100. Useful for comparing accounts of different sizes, for example in a brand pitch. A video that travels far beyond your followers can score above 100%.
Example: A video with 10,000 views, 520 likes, 34 comments, 21 shares and 45 saves has 620 engagements: 620 ÷ 10,000 × 100 = 6.20% by views.
TikTok engagement rate benchmarks (2026)
4.20%
Average engagement rate by views, 2025
Likes, comments, shares and saves ÷ views, across about 2 million videos from 214,507 profiles. The 2024 average was 3.85%, and the report shows 3.85% again for Q2 2026.
2.01%
Median engagement rate per post by followers
Interactions ÷ followers for brand accounts: 150 companies in each of 18 industries.
Source: Quid (formerly Rival IQ), 2026 Social Media Industry Benchmark Report
| 1K–5K followers | 4.40% |
|---|---|
| 5K–10K followers | 4.00% |
| 10K–50K followers | 3.90% |
| 50K–100K followers | 3.75% |
| 100K–1M followers | 3.95% |
Both reports measure business and brand accounts, and each uses its own formula. Compare your result with the benchmark that uses the same basis, and above all with your own recent videos.
Frequently asked questions
Should I calculate TikTok engagement by views or followers?
Use views to judge a video, because many of its viewers may not follow you. Use followers to compare accounts, for example when a brand asks for your rate. Pick one formula and use it every time you compare.
What counts as engagement on TikTok?
Likes, comments, shares and saves (TikTok also calls saves favorites). Views, profile visits and new follows are not counted as engagements in this formula.
What is a good engagement rate on TikTok?
By views, Socialinsider’s 2025 average was 4.20%, so a result around 4% is typical for business accounts. By followers, Quid’s 2026 median for brands was 2.01%. Your own recent videos are the most useful comparison.
Why is my rate by followers above 100%?
When a video reaches many people who don’t follow you, its engagements can outnumber your followers. That usually means the video travelled beyond your audience, but check that the counts come from the same video.
How do I work out my account’s average?
Calculate your last 10 to 20 videos with the same formula, add the rates and divide by the number of videos. One viral video shouldn’t define your average.
Does buying followers or views change my engagement rate?
Yes. Adding followers without more likes, comments, shares or saves lowers your rate by followers. Purchased views or likes also change the result by views, so leave those videos out when you judge your content.